Strategy & story first.
Images follow.
Social-media film production with a system.
Production without strategy is action without direction.
Pretty pictures alone don't move anyone these days. What works is content with a plan: a narrative core, recurring formats, stories your audience recognises and wants to see again. That is why every production starts with a workshop where we work that out with you.
How we produce.
Regular production instead of single shoots.
We don't produce Reels & Stories content as a single project. We build an ongoing production routine with you that reliably produces content every month.
Ongoing production.
How every month runs.
Four building blocks, in a loop. Which blocks you use and which you cover yourselves or with your agency, you decide.
Phase 01
Concept & shoot planning
from 500 € / month
1-hour planning call per month. We forge the plan: theme priorities, concrete content suggestions, shooting scripts, shot lists, shoot plan including location and crew.
Phase 02
Shoot Day Small
from 900 € / day
8-hour shoot day with camera, sound, and a small light kit. A shoot day typically yields 5-12 finished clips. Can be split into two half-days. Special equipment on request, in principle anything is possible.
Phase 03
Post-production
from 800 € / day · 75-150 € / film
Editing of the shot material. With shoot-day setups from 800 € / day. If you shoot yourselves and send us the material: 75 to 150 € per film, depending on complexity.
Phase 04
Social-media support
from 450 € / month
Editorial plan for the content we produced, captions, approval flows, posting. Optional, many brands cover this themselves or via their agency.
Optional
Concrete configuration and combinations we discuss in the first conversation.
How clients work with us.
Many roads lead to content.
The building blocks are modular. In practice the most common setups look like this.
"From one source". We concept monthly, shoot with our team, edit, hand over finished files. You post, or your agency does. A setup for companies that don't want to build internal volume.
"We think and edit, you shoot". You have a videographer or shoot yourselves. We deliver concept, scripts, shot lists. We edit later from your material. Good for brands with their own setup.
"Concept only". Monthly scripts and shoot plans, nothing else. You execute, you edit, you post. For brands with a fully working internal setup who want to bring more storytelling depth into their production.
"Adding to your agency". You have a social-media agency that does your posting. We add concept and a premium shoot day, your agency complements with plan and posting.
These are only four examples. In practice every setup is built around your situation: what you have, what you need, what you want to carry yourselves.
We build the workflow around your reality. Not the other way round.
Die Zusammenarbeit mit Little Lights war rundum überzeugend: ihr nehmt einen an die Hand und kümmert euch um den gesamten Prozess, sodass man sich voll auf sein eigenes Produkt konzentrieren kann. Was mich am meisten überrascht hat, war die Wirkung der Reels: deutlich mehr Sichtbarkeit, spürbar höhere Reichweite und ein viel professionellerer Auftritt nach außen. Ergebnisse, die wirklich etwas bewegen.
Das Team kam bestens vorbereitet direkt in meine Ordination, inklusive Equipment. Klare, entspannte Anleitung beim Shooting, sodass ich mich sofort wohlgefühlt habe, obwohl ich sonst nicht vor der Kamera stehe. In etwa 90 Minuten ist hochwertiges Material entstanden, das genau die Atmosphäre meiner Praxis trifft.
Plain talk.
What we get asked most.
Do we have to do a workshop before production starts?
Recommended, because production without strategy quickly loses impact. If you already have a clear storytelling concept and defined formats, we can also start directly. The first conversation makes clear which path makes sense.
Can we book only individual building blocks?
Yes. Shoot day plus edit for one project? Or only monthly concept? Both work. The blocks are cut so they make sense individually and scale in combination.
We already have a social-media agency. Do you compete with them?
No. We fill the gaps with our expertise: storytelling depth and cinematic premium production. Your agency keeps editorial and posting, we deliver the creative and filmic blocks. That has worked well several times.
What does a typical shoot day look like?
8 hours on site, with camera, sound, and a small light kit. We follow the shoot plan from the concept phase. A shoot day typically yields 5-12 finished clips, depending on complexity and how often we change setups. Or two half-days if that fits your flow better. We are flexible.
How quickly are the first films ready?
First conversation and workshop in two to three weeks, first concept and shoot planning the following month, first shoot day usually the month after. Once the setup is in place, the cycles run reliably each month.
What is the difference from a classic commercial production?
A commercial production is built on one shot: one concept, one shoot, one finished spot. Reels & Stories content production runs continuously: monthly cycle, modular, built around a brand narrative that holds for months. Different discipline, different output.
Which platforms do we produce for?
Vertical and 4:5 video, when needed also landscape. Primarily Instagram, TikTok, LinkedIn. YouTube for evergreen formats. Which platforms actually make sense for your brand, we clarify in the workshop or first conversation.
Let's talk about your workflow.
30-minute first conversation, no invoice. We listen to what you want to produce and which building blocks make sense for you.