Brand Films Vienna | Storytelling over Gloss

Values first.
Story first.

Visuals after.

Brand films in numbers.

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Selected work

Brand films that stay in mind.

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Our answer.

We build brand films from the root. Values first, story first, images after.

Brand film is not machines, not products, not numbers. Brand film is the answer to one question: why should anyone connect with this brand?

We never start with the product brochure. We start with the questions that applicants, customers, and partners actually ask. Which problem does this company solve for me? Can I identify with the values? Why should I care about this brand? Once that ground is set, services and products can follow, carrying meaning instead of just being shown.

Our most important ingredient is not the camera, it is the story. Information tied to emotion stays in mind. A PowerPoint with a hundred numbers does not. That is why story is also our sorting filter: which two or three core messages do we focus on? Too much content means too little memory.

Anyone with a smartphone can shoot beautiful footage. A story that stays in mind and reaches its goals, that is what we have been building for more than twelve years.

Process.

How a brand film comes together with us.

  1. Phase 01

    Briefing & story questions.

    A briefing is the start, not the finished script. We clarify the conditions: goal, audience, tone, budget. And we ask the substantive questions the concept will later rest on. What problem does this company solve? Why should anyone connect with this brand?

  2. Phase 02

    Concept directions, not one-pick.

    For larger productions, we develop two or three concept directions with the budget in mind. You don't get one variant to approve, you get real options that tell different stories. The choice becomes a conscious decision, not a thumbs-up.

  3. Phase 03

    Shoot anywhere. With atmosphere.

    We shoot worldwide. At your location, with co-production, or with established local crews. What stays the same: the atmosphere on set. We come prepared, keep the shoot day calm and focused. People relax in front of the camera, perform better. And a documentary eye catches the in-between moments that often end up carrying the film.

  4. Phase 04

    One shoot. Many films.

    We don't think in a single film, we think in an asset package. From one shoot comes the director's cut for the main message, brand versions for different marketing contexts, topic-specific cutdowns for social media, and trailers for owned channels. Already in the concept phase we plan which use case runs where. That makes production more efficient and the campaign last longer.

Where we shoot.

Concept and direction in one hand. Crew where the film actually happens.

On larger brand-film productions only the core team travels: director, camera, producer. The extended crew we book locally.

The reason: a strong concept needs a consistent signature. When a twenty-person team travels to every shoot, the signature gets lost in the logistics. When a small core team travels and a tested local crew completes it, the signature stays and the effort stays in frame.

We work with teams in Austria and with production partners in Germany, the rest of Europe, and beyond. Three reasons sit behind this. Sustainability, because less travel means less CO2. Regional expertise, because local crews know language, culture, and permits. And simply efficiency, because a well-rehearsed team on the ground produces faster than one that has to travel.

Frequently asked

The most common questions about brand film.

  1. What does a brand film cost?

    The range is wide, and a flat number would be a guess without ground. We have produced brand films in the five-figure range and in the six-figure range. What sets the price: concept depth, shoot scope and locations, number of shoot days, post-production, and whether you want animated or documentary elements. We quote transparently after a first concept conversation.

  2. Staged or documentary - which type of brand film fits?

    Both approaches are legitimate, both require different craft. The choice shapes tone, length, and how the film lives afterward.

    Staged. Treatment, casting, screenplay, voiceover. 60 to 180 seconds, precisely staged with a dramatic arc. Works when a brand wants to condense its stance into a focused emotional anchor. Examples: I am Progress campaign, Strabag brand film.

    Documentary. Research, observation, treatments. 7 to 15 minutes or in series episodes, plus director's cut, brand version, cutdowns. The brand isn't in the foreground, it enables. Works when a topic needs depth and a brand sees itself as a facilitator. Examples: Allianz Paralympics series, Plastic Bank Manila doc.

  3. Why should you name a rough budget frame?

    Because honest concepts are not possible without one. A concept for 8,000 euros looks different than one for 80,000, not because the story is unequal, but because the means are. A rough frame lets us think in the right direction from the start, in tone, in scope, in format. Without it we guess. With it we can be specific.

  4. Do all stakeholders have to appear in the brand film?

    No. A brand film that tries to unite the wishes of fifteen people from seven departments has no focus left at the end. A strong story needs two or three core messages, not twenty. Which ones is a strategic decision at the start of the concept, not a democratic vote at the end.

  5. What needs to be visible in the brand film?

    Exactly what carries the story, and nothing else. The pretty meeting room, the new office building, the award on the wall: all legitimate, but only if they are part of the story. If not, they belong on the website or in the company brochure.

  6. How long does production take?

    From briefing to final cut: typically six to twelve weeks for a single brand film. Concept phase: one to three weeks. Shoot days: one to five, depending on scope. Post-production: two to four weeks.

  7. What is the difference between a brand film and a commercial?

    Both put story at the centre, they differ in reach and depth. A commercial wants to win broad attention in thirty seconds, a hook, an image, a message that sticks. A brand film asks for two to four minutes to really get to know a brand. The commercial is the invitation, the brand film is the meeting. Both need the same care in concept, both work with emotion.

Let's talk about your brand film.

A 30-minute conversation, not a pitch. You tell, we listen, and we tell you honestly what we would do.