Brand films from Vienna.
Audiences notice when a brand film is stitched together from random drone shots, inserts, and meeting-room footage. They also notice instantly when a story holds. Any smartphone can deliver pretty pictures today. A story that stays in mind, that is the difference.
Our answer.
Brand film is not machines, not products, not numbers. Brand film is the answer to one question: why should anyone connect with this brand?
We never start with the product brochure. We start with the questions that applicants, customers, and partners actually ask. Which problem does this company solve for me? Can I identify with the values? Why should I care about this brand? Once that ground is set, services and products can follow, carrying meaning instead of just being shown.
Our most important ingredient is not the camera, it is the story. Information tied to emotion stays in mind. A PowerPoint with a hundred numbers does not. That is why story is also our sorting filter: which two or three core messages do we focus on? Too much content means too little memory.
Anyone with a smartphone can shoot beautiful footage. A story that stays in mind and reaches its goals, that is what we have been building for more than twelve years.
Two paths.
Staged or documentary. Both paths are legitimate, both need different craft. The choice decides tone, length, and how the film lives on later.
The classic brand film. Treatment, casting, script, voiceover. Values first, story first, images after. 60 to 180 seconds, precisely staged, with a clear dramatic arc. The format holds when a brand wants to condense its position and set a concrete emotional anchor. Like the I am Progress campaign or the Strabag brand film.
Research, observation, treatments. 7 to 15 minutes or in series episodes, plus director's cut, brand version, theme-specific cutdowns, and trailers. The brand is not in the foreground, it makes the work possible. The format holds when a topic needs depth and a brand sees itself as a host. Like the documentary Allianz Paralympics series or our Plastic Bank Manila documentary.
1. Briefing & conversation. A brief is the start, not a finished script. In a first conversation we clarify the open frame, the goal, the audience, the tone, the budget, and we ask the content questions that will carry the concept later.
2. Concept (2-3 directions). For larger productions we develop two or three concept directions, with the budget frame in mind. You don't get one variant to nod off, you get real options that tell different stories. The choice becomes a deliberate decision instead of a thumbs up.
3. Choice & production. With the chosen direction we move into detailed concept, script, and production. Concept and direction stay in one hand, so the film carries the signature you commissioned us for.
Where we shoot.
On larger brand-film productions only the core team travels: director, camera, producer. The extended crew we book locally.
The reason: a strong concept needs a consistent signature. When a twenty-person team travels to every shoot, the signature gets lost in the logistics. When a small core team travels and a tested local crew completes it, the signature stays and the effort stays in frame.
We work with teams in Austria and with production partners in Germany, the rest of Europe, and beyond. Three reasons sit behind this. Sustainability, because less travel means less CO2. Regional expertise, because local crews know language, culture, and permits. And simply efficiency, because a well-rehearsed team on the ground produces faster than one that has to travel.
Brand films that stay in mind.
Case StudyImage Film
Strabag
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Case StudyImage Film
Strabag
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Case StudyBrand Documentary
Allianz
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Image Film
Greiner
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Image Film
7Drops
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Image Film
Österreich Werbung
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Case StudyBrand Documentary
Greiner
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Image Film
Strabag
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Brand Documentary
IRR
View project →Frequently asked
The range is wide, and a flat number would be a guess without ground. We have produced brand films in the five-figure range and in the six-figure range. What sets the price: concept depth, shoot scope and locations, number of shoot days, post-production, and whether you want animated or documentary elements. We quote transparently after a first concept conversation.
Because honest concepts are not possible without one. A concept for 8,000 euros looks different than one for 80,000, not because the story is unequal, but because the means are. A rough frame lets us think in the right direction from the start, in tone, in scope, in format. Without it we guess. With it we can be specific.
No. A brand film that tries to unite the wishes of fifteen people from seven departments has no focus left at the end. A strong story needs two or three core messages, not twenty. Which ones is a strategic decision at the start of the concept, not a democratic vote at the end.
Exactly what carries the story, and nothing else. The pretty meeting room, the new office building, the award on the wall: all legitimate, but only if they are part of the story. If not, they belong on the website or in the company brochure.
From briefing to final cut: typically six to twelve weeks for a single brand film. Concept phase: one to three weeks. Shoot days: one to five, depending on scope. Post-production: two to four weeks.
Both put story at the centre, they differ in reach and depth. A commercial wants to win broad attention in thirty seconds, a hook, an image, a message that sticks. A brand film asks for two to four minutes to really get to know a brand. The commercial is the invitation, the brand film is the meeting. Both need the same care in concept, both work with emotion.
A 30-minute conversation, not a pitch. You tell, we listen, and we tell you honestly what we would do.