Get Ready for the Best
"Get ready for the best!" A documentary series with Paralympic athletes in the run-up to Paris 2024, produced with agency LWND for Allianz Austria. Four outstanding personalities, four episodes per athlete: sport, training, preparation for Paris 2024, and personal challenges. 16 films in total, one shared conviction: honesty over staging.
Only two shoot days per athlete for four films of four to five minutes each. Huge content volume in little time, barely room for staging, and weather that wasn't on our side. On top of that: the ambition to reach real depth instead of surface. Nico Langmann (wheelchair tennis), Carina Edlinger (Para cross-country skiing and biathlon), Yvonne Marzinke (Para cycling) and Viktoria Schnaderbeck (entrepreneur, former captain of the Austrian football national team) are personalities with history, reflection, conviction. That demands a frame that stays honest.
Honesty and authenticity as the baseline. No surface-level interviews, but real depth: the challenges of growing up with a disability, the everyday prejudices, the mental and physical obstacles – and how to hold a positive outlook nonetheless. Allianz doesn't push in as dominant brand presence but as an honest supporter, capable of stepping back when the story requires it.
16 films that move rather than sell. Plus the human dividend of working with personalities of this calibre. The insight from this project: a brand documentary with real depth only happens when you create a frame that allows honesty – and when the brand has the courage to appear as a supporting partner instead of staging itself.
