Advertising
with stance.
Commercials & campaigns from Vienna.
Visual spectacle holds attention. Stance holds the thought after.
Ninety percent of advertising swings between loud spectacle and cheap pitch. Both work briefly, both vanish quickly. What stays is not the volume, but what a brand actually means.
Our answer.
Even in short form, the brand core can be shown.
Advertising is often perceived as big, expensive, and distant. We see it differently.
Most commercials sit in two camps: visual spectacle without depth, or cheap advertising. One costs a lot and stays hollow, the other costs little and irritates. We take a different path. In thirty seconds, in two minutes, in any format, we focus on the brand core and tell an authentic story with stance and values.
Our standard is human, emotional, approachable. Tech and image quality matter, but a story-driven idea matters more. Even a thirty-second spot can make a brand legible, if you find the right story, one that the viewer can take seriously in a single moment.
For agencies.
Your idea, our production.
Some companies come directly to us, others bring their advertising agency along. Both ways work.
When the idea is born at the agency, we are the creative production partner: experienced team, clear communication, hands-on execution. In choosing the director we look for strengths that fit the work, and we bring our creative view in where it makes the concept better. No unnecessary ego, no concept rivalry.
What sets us apart: what we tell in front of the camera, we live behind it. Authenticity, honesty, value-led action apply not only to the finished images, but to every step before. Set atmosphere, communication, the way we treat the crew. That makes a difference in the final work, whether you can see it directly or only feel it.
We work happily alongside existing advertising agencies on campaigns and projects. It does not stand in the way.
Advertising, that doesn't have to shout.
Plain talk.
What gets asked most often.
What does a commercial cost?
The range is wide. A single online spot with a focused setup is a different size than a TV campaign with several cut-downs and a larger crew. The price is set by concept depth, shoot scope, locations, number of cut-downs, post-production, and whether the idea is born with you, an agency, or with us. We quote transparently after a first concept conversation.
Can we come with our advertising agency?
Yes, regularly. We often work as the film production for advertising agencies and execute their concepts, embedded in their process, with clear roles. No concept rivalry, no creative competition. We make production easier for you.
How does your commercial approach differ?
We believe substance is possible even in short form. Instead of visual spectacle or loud pitch, we focus on the brand core and tell a story with stance. That is more human, more emotional, and works longer. Tech is the prerequisite, story is the difference.
How long does a commercial production take?
Typically four to eight weeks from concept approval to master, depending on shoot scope and number of cut-downs. Pre-production three to four weeks, shoot days one to three, post-production two to three weeks. Faster for shorter online spots or pre-rolls, longer for elaborate TV campaigns.
Let's talk about your spot.
Direct or with an agency, both ways work for us. A conversation, not a pitch.