Arthur Real Social Media
Raoul-Arthur Billan is a real estate agent in Vienna. Not a classic one. TU Wien degree in property valuation, a dense network through BNI and beyond, and a sharp eye for what a space could become rather than what it currently is. What we developed together is a content strategy built on a single insight that only became visible in the workshop.
Raoul already had an Instagram presence. What we developed together was the strategic foundation behind it: Who should actually see the content? What should it trigger? And what story does Raoul tell that no other agent in Vienna can?
Real estate is a long-cycle product. The goal was not just more reach, but above all the right addressability: content that lands with the people who actually matter.
In the workshop, it became clear: Raoul's most relevant audience does not buy real estate. They recommend someone who does. BNI partners, business contacts, long-term relationships built on trust. "They are the harvest, the network is the seed."
That insight changed everything: topics, tone, formats. The narrative core: Raoul does not sell properties. He shows people what a place can become.
From that came three content pillars, nine formats, a storytelling guide, and a first shoot day in a period apartment on Staudgasse. The most important learning from that day we turned directly into a method: speech rhythm analysis from transcripts, concrete phrasing in Raoul's language, ready for each clip before the first take.
Arthur Real now has a content strategy that does not optimise for reach, but for the right thing: visibility within the network, trust over time, referrals as a business model. The workshop did not just deliver a foundation. It answered the strategic question nobody had asked before.
