Employer Branding
Major Construction Site
Strabag
For a Strabag major construction site in Germany, over 1,000 workers were needed across four years. Our campaign delivered with wit, charm and character instead of dry recruiting talk. Beyond the professional interview questions, we threw in the unexpected – like "If you were an animal in the jungle, which would you be?" And who would have guessed a warthog would fit perfectly onto a construction site. Seven episodes, a tone that invites rather than demands.
