HP Sprocket


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From first story idea to final spots we’ve developed the campaign together with the agency Aigner & Österreicher. The loose topic was „pride“ and from the get go it was planned to feature two distinct cutdowns: father & son and mother & daughter. The spots were tested in the DACH area and performed overwhelmingly positive.


Director: Michael Sokolar
DOP: Christian Haake
Art Director: Clemens Ritschka
Make up: Julia Marinics
Styling: Suiqi Luk
Editor: Andreas Lobner
Motion Graphics: Andreas Lobner
Production Manager: Daniela Hanzl
Agency: Aigner & Österreicher
Client: HP Austria


If you’re looking for a film production with strong focus on emotional storytelling, a partner to develop film formats for a specific audience or just want to have a chat – let’s get in touch.

We’ve got great coffee and, as far as we can tell, are pretty nice people too!