Brand Storytelling
Storytelling has become a widely popular buzz word in marketing and social media campaigns particularly. But real storytelling goes far deeper than a montage of beautiful shots or lovely photos. In this short guide Michael Sokolar covers the important basics of telling a story, specifics for many different content formats, and do’s and don’ts of creative collaboration.
Storytelling
What exactly is a story, how do you craft one and why do stories work so well with audiences? We’ll cover story structure, appealing characters, and unique insights into the craft of storytelling.
Story Formats
Each medium will dictate different storytelling techniques and cater to different audiences. We’ll highlight the strengths and specifics of the most popular formats and platforms with compelling insights and examples.
Development
Crafting story-driven campaigns is never done in a vacuum and a healthy client-creative collaboration is key for successful campaigns. We’ll share a few dos and don’ts for creative development and time well spent.
In this free eBook we cover the important basics of storytelling, specifics of different story formats and do’s and don’ts of creative collaboration.
LET'S GET IN TOUCH
If you’re looking for a film production with strong focus on emotional storytelling, a partner to develop film formats for a specific audience or just want to have a chat – let’s get in touch.
We’ve got great coffee and, as far as we can tell, are pretty nice people too!