Get ready for the best

Under the campaign slogan „Get ready for the best!“, we had the privilege of interviewing remarkable personalities and Para athletes on behalf of Allianz Österreich and Tunnel23. In anticipation of the 2024 Paralympic Games in Paris, we gained profound insights into the lives of athletes with disabilities and engaged in discussions about mental health, training, and their visions for the future.

Leading up to the commencement of the 2024 Paralympic Games, the image campaign will accompany Allianz Österreich for 365 days. The centerpiece of the campaign is a captivating content series in which we showcase the stories of three extraordinary Para athletes – Nico Langmann, Yvonne Marzinke, and Carina Edlinger. In four episodes each, these individuals offer glimpses into their personal journeys within their respective sports, along with valuable training tips pertaining to their preparation for the Paralympic Games.

In addition to the Para athletes, there is also a segment featuring former national football player Viktoria Schnaderbeck.

We are particularly proud of the authentic portrayal of stories that take place far from the „Perfect World“ of social media. It’s about real emotions, tough topics, and the unique approach these athletes take to overcome obstacles. This is what makes the project so special and valuable.

Horizont article: https://www.horizont.at/marketing/news/image-kampagne-so-erzeugen-allianz-und-tunnel23gaensehaut-momente-mit-paralympischen-stars-92800

Campaign case: https://www.tunnel23.com/cases/get-ready-for-the-best/