Allianz #BereitFürsLeben – eAuto


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The slogan #ReadyForLife serves as a broad communication umbrella for Allianz Austria, and it kicks off with a large-scale campaign highlighting Allianz’s car insurance offerings. It seamlessly integrates into Allianz’s global marketing platform, „Get ready for the best,“ which is built on the insight that people can live more carefree lives when they are adequately prepared.

Whether it’s in everyday situations, on outings and adventures, or during unexpected incidents, Allianz car insurance ensures you’re always prepared for whatever lies ahead. The 15-second commercial captivates with its dynamic camera movements, unconventional perspectives, and imaginative shots. Moreover, the contemporary key visuals effectively target individuals who want to rid themselves of concerns about their future mobility. The campaign was created by TUNNEL23 and produced by Little Lights.

Horizont Article


Director: Rainer Krisch
DOP: Matthias Smycka
Photography: Robert Maybach
Make up: Jenny Bladek
Editor: Dwin Mardigian
Motion Graphics & Grading: Daniel Piechocki
Producer: Julia Wertheimer
Executive Producer: Michael Sokolar
Agency: TUNNEL23
Client: Allianz Österreich



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