Greiner Blue Plan

The Blue Plan is Greiner's sustainability initiative. Over 50 employees across three continents share on camera what climate protection, diversity and CO₂ reduction mean to them personally. We ran the production with partners in the US and China – a logistical and communicative effort across three continents. Alongside the hero film, we produced the making-of "Smile for a better world", which performed especially well internally. Proof that humanity and humour land strongest when the topic itself is serious.