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A1 XCite Xmas

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Our latest commercial is a playful and relatable take on the classic holiday family photo, seen through the eyes of a young e-girl navigating a traditional, conservative family setting. Aimed at a young audience, the film humorously captures the universal feeling of pretending everything is perfect—even when you stand out in the crowd. With its vibrant energy and lighthearted storytelling, this spot celebrates individuality and the beauty of being different, all while embracing the chaos of the holiday season.

Credits:

Director: Michael Sokolar
DOP: Thomas Loacker
Art Director: Nina Wichtl
Make up: Birgit Strobl
Styling: Salma Khalil
Editor: Relja Topic
Producer: Julia Wertheimer & Lukas Rosatti
Executive Producer: Michael Sokolar
Agency: Seso
Client: A1

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